Our Team
Ben Shields
CEO & Co-Founder
Ben Shields brings expertise in strategic communications and technology innovation. He holds a History degree from UCL and a Master's in Public Affairs from Brown University. Ben's career includes key roles in political strategy and communication, notably at Formula 1 Management’s press office. As co-founder of Know-Me, he leads the development of AI-driven interactive video experiences that enhance user engagement and immersion in museums, heritage sites, and other public attractions.
Joshua Balla-Muir
CTO & Co-Founder
Joshua Balla-Muir is a seasoned software engineer with a proven track record leading technical teams through high-stakes operations worldwide. His extensive experience in both civilian and military aircraft simulation uniquely positions him to leverage his expertise and keen attention to detail in creating dependable human simulations. His proactive nature and technical proficiency make him an authority in devising sophisticated solutions tailored to sensitive requirements.
Joanna Shields
Chairman
Baroness Joanna Shields OBE is a tech industry pioneer, start-up CEO, and life peer in the UK House of Lords, who is passionate about creating technology that benefits humanity. Over the past three decades, she has made a profound impact in driving innovation and advocating for the responsible development of technology across industry, government, and civil society. Drawing from her role as Co-Chair of the Global Partnership on AI and her tenure as UK Minister for Digital Safety and Security, Joanna's wealth of expertise guides Know-Me's ethical framework and strategic management.